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MTR Unveiled "ELEMENTS",
Asia's urban shopping oasis, at MAPIC
November 04
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MTR Corporation Limited ("MTR") unveiled Asia's first 'urban oasis' themed shopping and retail development at MAPIC, the world's largest international retail trade exhibition held in Cannes, France. The exhibition took place on November 17-19, 2004 and attracted over 6,400 participants from around the world, of which 1,470 were retail developers.
Participation in MAPIC 2004 marked the first international launch for Elements- the flagship retail project of MTR. The Union Square model and the Elements' computer animation were being showcased in the contemporary designed booth. The unveiling was universally applauded and Elements has received many glowing reviews in Europe's leading retail and real estate publications.
'ELEMENTS' represents a 1,000,000 square feet shopping experience that draws on the traditional Chinese philosophy of the five elements-metal, wood, water, fire and earth. Benoy, the designer of Blue Water, Europe's largest and most spectacular shopping mall, was commissioned to create ELEMENTS with space and design reflecting the ancient Chinese elements of nature in a contemporary way.
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